The Animation Process

Here is the final logo animation, where strategy meets visual identity. This mark was designed to capture the core essence of the brand in a timeless, memorable way.

A detailed view of a colorful religious or cultural mural featuring a stone spindle, a dove, a depiction of a bird, and a symbol of a dove, each with descriptive labels explaining their symbolism and significance.

The walkthrough …

Moodboard

This moodboard was crafted to visually align with the client's strategic vision. By conducting in-depth research into the unique aesthetics and key symbols of Italian churches, I established a cohesive artistic direction. Every element serves as a foundational step to bridge historical inspiration with modern conceptual design.

Sketch of a logo concept featuring two white doves sitting on branches looking at a golden egg, which becomes larger until the doves fly away, and includes the text 'ZAZI'.

Concept 1

Sketch of a bunny in front of an egg with the word 'LAZI' inside a circle, and a smaller circle with the same word next to it, along with other sketches of eggs and animals.

Concept 2

Before bringing the visual identity to life through movement, I developed two distinct design concepts. Both directions center around the DOVE a powerful symbol of purity and rebirth tailored precisely to the client's intentions. These sketches and grid layouts show the refinement of the icon before the final digital execution.

From Concept

To Result.

iPhone displaying the logo of 'ZAZI' with a bird flying over a nest with eggs, surrounded by a decorative circle and leaves. Text below reads 'The Golden Egg Series'.

Once the initial concept receives approval, the execution phase begins. This stage focuses on transforming the selected sketch into a refined digital illustration and bringing the entire identity to life through dynamic motion design and animation.